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Research papers

Retailing

Five priorities for action for retail marketing correspond to the five factors of revival mentioned in the beginning of this talk: 1) Detect profit losses due to bad monitoring of sales. 2) Establish conformity between better communication and an...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Christophe Chain
Company: Nielsen
June 15, 1993
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Citation

Chain, C. (1993a, June 15). Retailing. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/retailing